3 'Digitization' Trends Shaping Modern Marketing
Sponsored by: Workfront
Speakers: Alanna Peet, Senior Manager, Accenture Interactive; Jennifer Johnson, Sr. Web Marketing Program Manager, Informatica; Brandon Jensen, Director, Marketing Operations, Workfront
Today’s world is in the thick of what is commonly termed “digital transformation.” Marketing departments are no exception; marketers everywhere are learning to adjust to an increasingly digital market that moves at more rapid pace than ever before. But digitization isn’t just changing consumers, it’s changing how businesses respond to and interact with consumers, which in turn, is changing the very nature of how marketers manage their work. Digitization is at the core of the modern workplace, and pressures for marketing teams to evolve or risk losing their competitive edge are a glaring reality.
Join marketing experts Brandon Jensen, Director of Marketing Operations at Workfront, Jennifer Johnson, Sr. Web Marketing Program Manager at Informatica, and Jonas Sjoquist, Senior Manager, Accenture, for a panel discussion around digital transformation trends and how they’re affecting marketing, as well as to learn:
- How you can benefit from digitization and automation
- How you can combat common work management problems caused by digitization
- How you can evolve the way you work to fit the modern workplace
- How you can be strategic in leading your marketing team’s digital transformation
Sponsored by Workfront
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