In this episode of "Who's Mailing What! Confidential," a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts to share!
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