Quadratec, a company that sells parts for Jeeps, launched its first scannable catalog using image recognition to make every page shoppable in the fall of 2016. Ashley Roberts — of Target Marketing's sister brand Printing Impressions — spoke with Bear Pratt, VP of marketing for Quadratec, who explained that the company worked with its printer, Quad/Graphics, to develop the technology so it would be affordable and scalable.
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