Oh, to have a wry Swedish sense of humor. In this episode of "What Were They Thinking?" Melissa shares the latest tongue-in-cheek ad from the furniture and homegoods retailer, this time as IKEA teases marketers who have been scrambling to become GDPR compliant.

This episode also marks the two-year anniversary of "What Were They Thinking?" so a big thank you goes out to all viewers, commenters and talented folks who work to make this weekly video series happen!

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