Oh, to have a wry Swedish sense of humor. In this episode of "What Were They Thinking?" Melissa shares the latest tongue-in-cheek ad from the furniture and homegoods retailer, this time as IKEA teases marketers who have been scrambling to become GDPR compliant.

This episode also marks the two-year anniversary of "What Were They Thinking?" so a big thank you goes out to all viewers, commenters and talented folks who work to make this weekly video series happen!

More What Were They Thinking? Videos
Videos In Other Channels