In this episode of "What Were They Thinking?" Total Retail's Caitlin Sullivan joins Melissa again, this time to take a look at Dirty Lemon's unique mobile messaging and ordering process for its line of detox beverages. And if you've come across a marketing campaign, whether it good, bad, or just plain confusing, drop Melissa a line and she might include it in an upcoming episode of "What Were They Thinking?"

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