It's not even Valentine's Day yet, and we're already talking about candy eggs? In this episode of "What Were They Thinking?" Melissa shares news about Cadbury's launch of its new video streaming service, EATertainment. The maker of chocolate-covered creme eggs partnered with creative firm Elvis to not only create original streaming content, but to provide the online platform as well.
Cadbury also has partnered with Amazon Prime Video for additional audience exposure: Amazon will write and produce two original EATertainment pieces for Cadbury, which will be available on Prime Video and will drive viewers back to the EATertainment site for more content.