Who wouldn't want to trade in some of their ex's stuff for free food? In this episode of "What Were They Thinking?" Melissa shares a new anti-Valentine's Day campaign created by Burger King and Warner Bros. Pictures, featuring DC Comics' Harley Quinn and the new "Birds of Prey" film. Working with the idea that if Harley can kick the Joker to the curb, the new campaign featured in select cities shares that kicking an ex to the curb doesn't only feed the soul, but can feed you — literally.
And if you're looking for some more Valentine's Day marketing inspiration, check out last year's WWTT? video, as well as this video looking at some quirky campaigns from 2018.