Well, that was unexpected. In this episode of "What Were They Thinking?" Melissa looks at a rather disconcerting ad from 7-Eleven running in Norway that does a lot more than promote their Slurpees. The campaign, created by Oslo-based agency Morgenstern, has stirred up controversy over what is an actual national health issue, angered the country's tourism board — Visit Norway — and gone viral. But is it appropriate for a convenience store chain to shame a country over a public health issue in order to profit? Leave a comment below!

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