Who knew the magazines in your bathroom could serve other purposes beyond reading material? In the first 2018 episode of "What Were They Thinking?" Melissa takes a look at a new Ikea magazine ad running in Sweden featuring a pregnancy test — that's right, Ikea wants you to pee on this ad. See what Melissa thinks about this ad, and then take a moment to read AdWeek's coverage on it, including thoughts from the agency, Åkestam Holst, about the campaign.

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