Brands have embraced content marketing, in some cases becoming publishers in their own right. But are you also embracing the publishing technology that can help those strategies shine? In this episode, Denis Wilson, editor-in-chief of Publishing Executive, joins Thorin to talk about the many technologies publishers use to promote, enhance and measure their content, and how some of those technologies could be used by marketers as well.
Do you know about Parse.ly and Chartbeat to measure your content and how people are engaging with it? What about audience analytics platforms or customer data platforms? Or how Google Amp is impacting the way Google presents content, in search AND email? Have you heard of progressive web apps? Is the "pivot to video" here to stay?
And here are some of those lesser-known technologies we mentioned toward the end. Wibbitz and Wochit to create online video without the need for a video specialist, and NewsWhip to help discover social content.
This is a can't-miss video for anyone who wants their content to reach their target audiences like a publisher.