Jay Baer, New York Times best-selling author and founder of Convince & Convert, joins Target Marketing's Thorin McGee in the first episode of Tech Talk — a new series that looks at the technology and methods driving marketing. In this episode, Baer explains how marketers can use software to "hug" their social media haters, or what he calls "on-stage haters." Then, get an inside look at Baer's new book Hug Your Haters and his "FEARS" model so you can start implementing a social media customer service strategy.

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