Voice assistants and smart speakers are taking digital to a voice-activated, audiocentric realm that consumers and marketers have never seen before. Powered by artificial intelligence (AI) and natural language processing, these devices as set to upend most of the digital media world, including traditional types of digital marketing — especially search. In this episode, Dealerscope's Rob Stott and Target Marketing's Thorin McGee look at how the voice assistant environment is developing, and what that means for consumers and the marketers trying to reach them.
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