You knew your ads could takeover a website, but do you know how to take over a whole city? Roseanne and the World Champion Philadelphia Eagles both conquered cities with massive out-of-home advertising campaigns using wide-format printing and towering transit system takeovers. How can you do transit takeovers of your own?
Ashley Roberts, senior production editor of NAPCO Media's Printing & Packaging Group and Target Marketing's sister magazine Printing Impressions, once again joins Thorin to talk about how print partners helped these brands took over major metro transit systems and get their messages in front of everyone, everywhere in those cities.
Have you ever wanted to put prospects right in your living room? Roseanne's interior subway wraps did just that! Ingenious creative put commuters next to the Connor's fireplace, on their couch, and even played Roseann's signature laugh in their ears.
Did the Eagles's out-of-home hype campaign help them win the Super Bowl? It certainly helped fire up the fans, using wide-format bus and subway wraps along with digital signage and larger-then-life cut outs to bring fire up the fanbase for the team's first Championship run.