Virtual reality is one of three cutting-edge technologies — along with artificial intelligence and augmented reality — that have been tipped as game changers for marketing. But VR headsets and content have been slow to trickle into the market, and that's strangled consumer adoption. Is this slow-developing media channel really worth your marketing' time?

In this episode, Target Marketing Editor-in-Chief Thorin McGee talks with Dealerscope and CT Lab Senior Content Editor Patrick McCarthy about where the VR revolution is today, and it's near-future potential as a media and marketing channel.

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