As we've discussed in past episodes, augmented reality (AR) has the potential to dramatically change how consumers interact with products and marketing ... if it catches on. One area of marketing that seems poised to embrace these opportunities is packaging design.

This week, Cory Francer of Package Printing joins Thorin and Rob to talk about how the packaging industry is leveraging AR to create immersive and informational customer experiences — such as the 19 Crimes wine augmented reality experience powered by the Living Wine Labels app. The guys talk about consumer adoption of the technology, technological support on the phone platforms, where this technology could go in the future, and whether AR is better used for entertaining gimmicks or hard customer info.

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