Amazon's Prime Day has become one of the biggest online shopping days of the year. With over 100 million products sold on Amazon.com during Amazon Prime Day 2018, and even non-Amazon e-commerce sites seeing a 54% deal-day sales boost, Amazon has given retailers what they always wanted: Black Friday in July!

But even as that halo engulfs the e-retail industry, it's clear Amazon is the biggest winner of all. Prime day is, after all, only available to its army of Prime loyalty members, and Amazon products dominated the top-sellers list — in the form of Fire TV and Alexa voice assistant products that require users to have Prime membership for maximum benefits. Even other sellers contributed heavily to Amazon's bottom line by advertising through the platform, and Bezos's behemoth upped the fee to list a "Lightning Deal" during Prime day. That helps feed Amazon's quickest growing revenue line: Paid Advertising. In fact, Amazon raked in $2.2 billion in Q2 ad revenue alone.

Amazon has become a different kind of business, something we've never seen before, and Prime Day is its official holiday of public observance. What does that mean for consumers and marketers? Listen in as Target Marketing Editor-in-Chief Thorin McGee and Dealerscope Editorial Director Rob Stott discuss the implications in this week's Tech Talk Face Off.

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