Packaging isn't personal. For most brands, the package is designed to be universal and iconic. But new technologies are allowing marketers to break that pattern and create a personal brand experience right on the box or wrapper.

In this episode,  packagePRINTING Editor-in-Chief Corey Francer stops by to talk about exactly how digital your package printing can get, and the ways brands are using that to activate influencer marketing and create stand-out customer experiences.

If you want to go deeper into some of the example we talked about, check out the Fleurir Inkspiration and Oreo ColorFill campaigns.

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