People may talk about cutting the television cord, but TVs are still one of the biggest sellers in consumer electronics. And despite years of expanding digital channels, TV is still one of the biggest, most important channels in advertising. So when are both of them going to join the 21st Century? It's taken years for smart TVs and addressable advertising to really hit their stride, and one of those is further ahead than the other.
Target Marketing Editor-in-Chief Thorin McGee talks with Dealerscope and CT Lab Senior Content Editor Patrick McCarthy about the state of television in consumer electronics and as a fully digital, fully addressable advertising channel. How long until we can all do the things with TV that we can do with computers, phones and all the other digital channels? That might be sooner than you think.