AI is one of the biggest buzzwords in our industry, but what is artificial intelligence really doing for marketing today? More than a few marketers have asked if "AI" is just another bit of martech sales jargon, or are there tools on the market that actually let you apply artificial intelligence to your brand efforts?

Let's look at some of the ways you may already be using artificial intelligence in your marketing, tech that could let you use more of it, and a few promises being made about AI in marketing by the biggest martech companies on the planet.

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