Visa Inc. processed over 100 billion transactions in 2015 with a total volume of $6.8 trillion. Visa's customers range from older boomers all the way to young Gen Z-ers. So, how does the company market to this wide consumer base? Lara Balazs, SVP, head of North America marketing for the company, explains how Visa uses imagery on mobile phones to stand out to customers.
Videos In Other Channels