Measuring ROI can cause issues for marketers, especially when it comes to video. What metrics matter? What should you be tracking? However, ROI (in a different sense of the term) has the ability to make team members feel inspired and engaged with the work they are doing. In this video created for Target Marketing by Tribe Pictures, Vern Oakley, Tribe's founder and CEO, discusses on how focusing on "return on imagination" and "return on inspiration" can do just that.
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