For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what truly wins Peggy over is the company's marketing. Check out two recent efforts: One is a simple postcard that touts the benefits and makes a special offer. The other is an email that counters any and all objections to the service. Both are worth studying! To learn more about this mailing and others like it, log in to whosmailingwhat.com.

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