Jeff Ma is currently the director of business insights at Twitter where he manages a team of data experts to drive success across all facets of the company. Previously, Ma was a member of the famous MIT Blackjack Team and started his own company, tenXer, that was acquired by Twitter in 2015. In this interview with Thorin McGee at the 2017 Marketing Sherpa Summit, Ma explains the customer data marketers should be collecting and why that information matters.

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