Ever since the inception of Facebook 12 years ago, brands have been trying to figure out the best way to take advantage of social media. Everyone knows it’s a great way to introduce your brand and connect with consumers, but on what channels and with what content? Twitter recently conducted research specifically on Millennial moms and how they interact with brands on social media. Erin Dress, CPG industry lead at Twitter, spoke to Target Marketing about the findings. In this video, she explains how marketers can leverage social media to attract these moms and what social media trends are on the horizon.

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