Your direct mail doesn’t have to be the same old same old. Instead of following the crowd — your competitors — in the mailbox, stand out by doing the opposite. Who’s Mailing What! Research Director Paul Bobnak looks at two mailers with that strategy. To see these mailings, as well as thousands of others, login to your account at whosmailingwhat.com. If you're not a member, find out more and signup here.

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