In Part One of Target Marketing's four-part interview with Travis Wright, CMO and co-founder of CCP Digital and co-author of "Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience," he discussed making digital sense in a connected world. In the latest interview, Travis dives into the importance of corporate psyche and getting company buy-in to achieve digital sense marketing goals. Travis will also be the keynote speaker for the All About Marketing Tech Virtual Conference and Expo on March 1. You can get more information and register for the free event here.

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