Unsurprisingly, CRM software still tops the list for B2B marketing tech buys in 2018, according to Claire Alexander, GM at Capterra and GVP at Gartner. Target Marketing spoke with Claire while at Inbound 2018 in Boston to get her thoughts on 2018 martech buying trends, the issues B2B marketers are striving to solve with their tech purchases, and a Capterra's list of most popular and new and upcoming CRM software.
Hear all of Claire's thoughts during our interview, or find a specific topic using the timestamps below.
00:18 - 2018 martech buying trends
00:41 - The issues B2B marketers are striving to solve with their tech purchases this year
01:54 - The rise of interest in automation software, and why marketers are interested
02:35 - Are there any rising technologies marketers should be aware of?
03:41 - How does Capterra create software rankings and serve as a resource for marketers?
04:45 - Capterra's list of most popular and new and upcoming CRM software