"'Who cares?' It's not what you care about, it's what your audience cares about," said Heather Taylor, Director of Content Strategy for North America at the Economist. Knowing yourself is important, but it's even more important to know your audience. Find out Heather's tips for understanding the audience you serve when it comes to putting together a sponsored content campaign, in this exclusive interview from the DMA's &THEN 2015 event.

More Videos
Videos In Other Channels