"Ninety-two percent of consumers, this is according the Nielsen, prefer user-generated content over traditional advertising," said Alan Rambam, Gravitater's Chief Product and Marketing Officer during and interview from &THEN 2015. Delving deeper, Rambam explained how his company is able to identify passionate consumers — creators and curators — and align then with a brand that wants to keep up with relevant, authentic content production.

 

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