"What's good to know is that we can get really niche-y in our targeting," said Doug Mitchell, the CEO and co-founder of AdAgility. "So if someone buys a tablet, we can offer them an e-reader service. When we ran campaigns around tablets, we saw 18 percent take rates!" In today's competitive display advertising landscape, where 0.05 percent is a good number, that's crazy talk. Find out how AdAgility's unique placement tech gets it done in this exclusive interview from the DMA's &THEN event.
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