Influencer marketing — the art of engaging influential people on social media to get them to shout-out your product and help build your brand — is one of the hottest strategies in marketing. But the reverse, celebrity shade, can be crippling! Kylie Jenner turned on Snapchat, and the brand lost $1.3 billion dollars in value!

And the terrifying thing is, she's not even the most brand-dangerous celebrity out there! In fact, Jenner only ranks 17th on Digital Third Coast's list of Most Influential Celebrities, behind 16 even more formidable followings that include a president, America's most-loved talk show host, and a monster who knows what he's cooking even if you can't smell it!

Tune in to the video above to see the influencers who could end your brand with a tweet.

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