FinTech allows financial services marketers to leverage new technology to create a better experience for both consumers and the businesses they serve. In this interview, Peter Horst — author, speaker, marketing consultant and former SVP of brand marketing at Capital One — discusses how FinTech helps marketers to better personalize the banking experience for consumers, and why healthy commutation between company departments is crucial to make this successful. You can click here if you missed Part One or Part Two of our interview with Horst. Also, be sure to check out our upcoming Fusion Financial Services event that Horst will be the chairman of.

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