2019 is already looking like a year full of big changes for marketers. Some trends will continue, like brands taking stands on societal issues; advertisers wanting more metrics and accountability from Facebook and Google; and marketers wanting to ensure their digital ads don’t run next to offensive content. But marketers will face many new challenges in the new year, too.
More accountability is on the horizon for everyone, and it looks like it’ll all be adding up to higher return on marketing investments. 2019 will be a great year for marketers who are not only prepared for change, but are pushing for it. These three changes will affect marketers in 2019:
- Postage and shipping rate increases
- Changes to programmatic ads
- More streaming services will run ads