Marketing is rapidly changing, and so are the skills that marketers need to have to keep pace. McKinley Marketing Partners just released its "2018 Marketing Hiring Trends Report," revealing the five most in-demand marketing skills and how teams are reorganizing to fit these needs.
Digital marketing is the top skill that marketing departments are searching for, but filling these roles is not an easy task. There are three times more digital marketing job openings than marketers qualified to fill them, and this demand gap stems from the complex, data-focused nature of the role.
In this video, we'll reveal the top five skills marketers need headed into 2019, and dive into what marketers need to know to fulfill digital marketing jobs.