You've heard from Travis Wright, CMO and co-founder of CCP Digital and co-author of "Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience," on the importance of making "digital sense" in a mobile world and how keeping corporate psyche high will improve your marketing results. In the final part of this four-part video series, he gives some great advice on how to build your marketing technology stack and what some common mistakes are when building one. Wright says brands need to define what they are looking to accomplish and understand their customers, then the marketing tools help drive that refined strategy forward. And for more on the marketing technology landscape, take a look at this map Target Marketing created with CabinetM.

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