Hawaiian resort community Kukui’ula already had a robust marketing strategy that has included print, display ads, paid search ads and video to successfully promote its brand. Now, to add to the mix, the destination wanted to extend its reputation by promoting home and home site sales within the community, targeting upscale buyers who are seeking a home in paradise. The purpose of the new campaign was to weave storytelling around the wonders of living at Kukui’ula, and the resort community decided to turn to digital print and magazine cover wraps to achieve this.

To learn more about Kukui'ula's success in turning leads into sales prospects, check out the full case study at BrandUnited.

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