The Advertising Duopoly continues to push the limits of how marketers can use their platforms. Facebook by making Messenger a viable marketing channel (including examples from Hubspot and Valassis automotive), and Google with a YouTube ad tool called Director Mix that promises to make it easy to turn out thousands of versioned video ads. ... But I also want to look at a how some are misusing these platforms: In a scam worthy of Hollywood, evidence is emerging that Russian agents have used the hyper-targeted advertising of Facebook and Twitter to sow discord in the U.S. And you can see the Alexis Madrigal story about that here.
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