Podcasts are undoubtedly popular; according to Nielsen's Q3 2017 Podcast Insights, 50% of all U.S. homes are podcast fans. Ashley Roberts — of Target Marketing's sister brand Printing Impressions — spoke to the Paper & Packaging Board about how it recently released the Pod Papers Magazine as part of its "Paper & Packaging - How Life Unfolds" campaign. According to The Paper & Packaging Board, the magazine was developed to get beautifully designed, printed content in the hands of podcast listeners. Pod Papers Magazine's pages are complete with popular podcast transcriptions paired with imagery, and even include Layar enabled content. The magazine is available at Barnes and Noble stores nationwide.