When one of the Piggly Wiggly NC stores lagged behind the rest in terms of sales, company president James Messer decided to survey customers of that store to find out where the weak areas were, and how to improve the customer experience. Messer opted to create highly personalized customer satisfaction surveys, with the purpose of the campaign to be to find out why the store was underachieving, fix the problem, and turn the sales numbers around — and Piggly Wiggly NC achieved its goal.

To learn more about how surveying its customers enabled Piggly Wiggly NC to improve an under-performing store, check out the full case study at BRAND United.

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