It’s more important than ever for marketers to have a robust advertising and marketing plan that includes over-the-top advertising. This Valentine’s Day, marketers should incorporate over-the-top, or OTT, advertising into their marketing strategies to ensure that your brand stays top of mind for consumers. Millions of people around the world purchase gifts and activities to celebrate — and last year the NRF estimated consumers would spend 19.6 billion dollars on the holiday.

Our sister publication Total Retail recently published an article listing three reasons why marketers should utilize OTT or connected TV ads. This video dives into why OTT ads should be a focal point of your digital ad efforts during the holidays in 2019.

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