In an effort to provide a unique brand experience for its audience, while also sharing its stories and the stories of local artists, Northern Monk Brew Company got creative with its digitally printed beer can labels. The brewery’s target market is 25-to-34-year-old professionals, an age group fits squarely into the Millennial generation. If there’s one thing marketers know about Millennials, it’s that they value experiences over things. Beer straddles the line between “thing” and “experience” — it’s a physical object, yet people enjoy the experience of drinking it.

To learn more about how Northern Monk used digitally printed labels — such as peel and reveal, as well as barn door styles — to help boost sales and serve a unique brand experience to its audience, check out the full case study at BRAND United.


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