Disabled American Veterans (DAV) of Minnesota was established to help Minnesota veterans and their families lead high-quality lives. To improve response rates and amount of donations across the year, DAV of Minnesota knew it would need to augment its current nonprofit marketing plan, and made a decision to go with personalized direct mail postcards. The new program increased response, boosted annual revenue and improved budget savings.

To learn more about DAV of Minnesota's success in getting recipients to respond more to the personalized mail piece, as well as the fundraising boost experienced, check out the full case study at BrandUnited.

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