Mr. Dog, a purveyor of quality products for dogs made in the U.S., used digital printing to enhance its packaging to create a comprehensive brand experience in the crowded dog product market. The company's founders wanted consumers to experience the brand so they developed packaging that would deliver the same brand experience a consumer would have in a brick-and-mortar store. At first, the packaging was printed in large quantities to benefit from cost savings but the unused inventory was tying up resources and stymieing research and development. It was time for a new packaging strategy.
To learn more about Mr. Dog's success in creating an excellent customer experience while also revamping its packaging strategy, check out the full case study at BrandUnited.