Monetate, a personalization software company, held its 2016 Summit in Philadelphia on May 24 and 25. The focus of the conference was “The Art and Science of Experience” and it brought together marketing, e-commerce, data and research professionals from companies around the world. Target Marketing’s Taylor Knight caught up with Lucinda Duncalfe, CEO of Monetate, and Brett Bair, senior director of marketing insights and strategy for Monetate, to discuss what they predict is the biggest industry trend of 2016.

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