Last week, YouTube superstar PewDiePie dropped the n-word in a live stream, re-igniting worries about brand safety when advertising on social media. PewDiePie is an idiot, he said so himself, but the Internet is full of idiots! And you’re advertising with them. This week, it’s time to think about what this means for advertising on YouTube and Facebook, and what they’re going to do about it.

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