With consumers exploring craft and artisanal products more often, it is crucial for marketers to ensure their packaging is on the same level. According to the report, "Digital Package Printing: The time is NOW!" 79% of brand owners say that packaging is a key marketing tool for their companies. Mi Campo tequila is a brand that showcases this sentiment. The company burst onto the U.S. spirits scene with a fresh approach to tequila making, while maintaining a brand essence that celebrates the spirit's history, along with the contemporary art and innovative culture of Mexico City.

According to Packaging Impressions' editor-in-chief Cory Francer, Mi Campo's label has gained some industry recognition, as it earned Multi-Color Corporation Mexico the Best in Class distinction in the digital print categories of the 2019 TLMI Label Awards. If you've seen a package that stands out, please contact Cory Francer at cfrancer@napco.com.

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