This year's redesigned DMA experience — &THEN 2015 — really heated things up. We got the chance to interview someone from each of the Hot Zone startups, and we're bringing you the best of whats next. In this installation, Target Marketing Editor-in-Chief Thorin McGee interviews Sticky CEO Hans Lee at the DMA's &THEN 2015 event. Sticky is an eye-tracking technology that allows marketers to gain strategic intelligence about what is and isn't being viewed online — whether that's a video, Web page or ad campaign.

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