Jay Baer is the founder of Convince & Convert and a New York Times' best-selling author. His most recent book, "Hug Your Haters," is all about how brands can embrace the negative feedback received from customers.

In an interview with Target Marketing's Editor-in-Chief Thorin McGee, Baer discusses the concept and research behind "Hug Your Haters" and how companies can implement a strategy for great customer service.

That's not all — you can hear much more from Baer during Target Marketing's Integrated Marketing Virtual Conference on June 23. Register and take a look at the agenda for the free event here.

 

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