While using gym equipment all wrong may not hurt you, doing your marketing all wrong will cause immediate pain in your wallet. But that doesn't mean you should avoid the gym for fear of not doing it right ... sometimes you just need a little help from a trainer, and the same goes for marketing. Here, personal trainer Daria Petraglia coaches Heather Fletcher to get in shape, as Fletcher counsels marketers about how to get their marketing in shape,  including some examples from companies that got it right and wrong. Petraglia also offers to provide additional tips to those who email her at dariagratzie@msn.com.

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