While at Inbound 2018 in Boston, Target Marketing spoke with Kevin Cochrane, CMO of SAP Customer Experience. He delivered his thoughts on consumer's emotional associations with brands that make or break customer loyalty, and the importance of data science in modern marketing strategy.
Hear all of Kevin's thoughts during our interview, or find a specific topic using the timestamps below.
00:32 - The emotional connections behind brand loyalty, and how it relates to a baby's brain
03:30 - The importance of data science in marketing strategy
06:26 - How to incorporate more data science into your marketing
08:14 - How marketers are using data insights to provide personalized experiences
10:17 - Closing message to marketers