Here's a charming cross-channel retail traffic builder from Kiehl's that Who's Mailing What! received during the 2014 holiday season. Direct mail, email and the website all work together in a "Tradition of Giving" to drive sales and to support the charity Feeding America. Join Peggy Hatch, as she does a bit of research to find out how the beauty and skin care company was able to use classic American artwork in the campaign, and log in to whosmailingwhat.com to see the mailing yourself.

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